What are the sources? Milk is produced by cows raised for the dairy industry. According to the survey, 16.4 million believe that chocolate milk can be consumed straight from the udder of a brown cow, and a further 48 per cent were not sure where chocolate milk even came from. And we don’t need to be reminded that public trust in media is incredibly fragile right now. Ouch! A survey conducted by the Innovation Center for U.S. That figure comes from an … 4:55 PM EDT, Fri June 16, 2017. “To be fair, some milk questions and myths may make us smile,” the center wrote on its website to clarify the age-old cow conundrum. Many palms hit many faces. Published Have other hard news publications reported the information in the same way? Genuine “fake news” – stories drawn from thin air – may have had its 15 minutes even before the president co-opted the term to mean anything he personally disliked, but these subtler versions continue to haunt anyone invested in our collective ability to parse fact from fiction. (She declined to respond to my queries about the wording of the questions, and said the full results of the survey were not intended to be published. That a piece intending to reassure us about ignorance didn’t pause to ask questions about the quality of information it was citing may be the most concerning aspect of the entire exercise.). That works out at about 16.4m people. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of U.S. Verification email has been resent. The problem isn’t this one survey and subsequent coverage. “But we realize we need accurate information to make the best choices for ourselves and our families about what we eat.”. Like most people, I recoiled in shame and horror, but also found the remainder of the article thought provoking and worthwhile. By the following day, NPR had picked up the story, running with a similarly lighthearted take. Success! These are headlines editors probably wish they could take back, The story behind “one of the best reported pieces of the year”, Equipment you’ll need to start your own podcast, Delacorte Lectures on Magazine Journalism, Magazines and their websites: A CJR survey and report, © Copyright 2021 Columbia Journalism Review. If an account exists, we've sent an email with a link to reset your password. CNN doubled down on highlighting the outrageous stupidity of those making the claim, and then spoon-fed its audience other stats from the survey, all of which may be equally dubious. And did this mean that even someone who plainly knew that chocolate milk was simply any milk that had been mixed with chocolate and sugar was not given the option of choosing anything resembling the correct response? A survey of 1,000 people shows 7 percent of participants think chocolate milk comes from brown cows. And if that percentage sounds small enough to … 7% of Americans believe chocolate milk comes from brown cows. It kicked off the center’s “Undeniably Dairy” campaign, which promotes healthy dairy products and farms. A survey put together by the Innovation Center for US Dairy found that 7 percent of adults believe chocolate milk comes from brown cows! And the kicker: In this context, if only 7 percent of respondents thought chocolate milk came from brown cows, shouldn’t the real story be that 93 percent thought it either came only from black-and-white cows or had no idea how chocolate milk was made? The online survey polled 1,000 American adults over a five-day period in May. This shouldn’t be a big deal – a little click-bait as a way into a deeper conversation, and a momentary distraction from the barrage of grim political news. and NPR ran with this story feels like a failure. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. The News Literacy Project has been working on this issue for years, and has identified a number of questions students can ask themselves as they try to evaluate the veracity of a new story. Seven per cent of American adults think chocolate milk comes from brown cows, according to a survey conducted by the Innovation Center … According to the Washington Post, which cites figures from the Innovation Center for U.S. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. A recent survey conducted by the Innovation Center for U.S. Unsurprisingly, The Internet took … “It is a bit surprising,” a spokeswoman for the campaign told CNN. The answer did not surprise dietitians, who … A careful listener’s ear may have perked up at this exchange. © 2020 Cable News Network. That's about 17.3 million people. As we slog through the question of how to better prepare the next generation to read past the headlines, it’s worth a plea to our most trusted news outlets to help us get there.

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